Denim Imitates Art

(NEW YORK) Levi Strauss & Co. is ready to unveil their latest work of wearable art: the first image of Damien Hirst's jeans for Levi's. The Tate Gallery Turner Prize-winning British artist Damien Hirst of the formaldehyde-preserved animals and diamond-encrusted skull designed a collection as part of The Warhol Foundation for the Visual Arts, known as Warhol Factory X Levi's Damien Hirst.

"From Damien Hirst, to Jackson Pollock, Andy Warhol and Jean-Michel Basquiat, among countless others, each of these spirited luminaries wore the Original 501 jean as the ultimate "blank canvas" for self-expression and individuality, said Levi's vice president of marketing, Robert Cameron. "In celebration of this, we are both thrilled and honored for our continued partnership with the The Andy Warhol Foundation and to have a creative leader such as Damien Hirst bring his unique perspective to our iconic 501 jean."

The jeans will be unveiled during New York's Spring 2008 Fashion Week at a runway show at the Gagosian gallery in Chelsea and the line will arrive in stores in January as part of the 2008 season and will feature both men's and women's selections. And it looks like life really does imitate art: Hirst's black jeans get an evening-appropriate boost from the mini rhinestone skull embellishment adorning them.