Homme International

(NEW YORK) Bruno Danto will soon become a familiar face in the Big Apple. The former editor in chief of Vogue Hommes International, who stepped down last September after being succeeded by Carine Roitfeld and Olivier Lalanne, has acquired an apartment in TriBeCa and will be moving  to New York this September. Danto, staying with Bruce Weber over the weekend in Montauk, was on hand at the Ralph Lauren tent at the Bridgehampton Polo on Saturday, arriving in the States after a holiday in St. Bart's. Since his full-time departure from Condé Nast, Danto has been hard at work on his magazine Sport & Style, a lifestyle title that harmoniously blends fashion with athletics. The magazine was founded in March 2004 with support from Condé Nast Publications and is distributed by L'Équipe, a daily French sports newspaper, in France, Dubai, and select markets in China. "I'm coming to check out the market, but there is a definite market here," Danto said of the potential of launching Sport & Style-which has published 11 issues in three years-in America. "The idea will be to have mass market production for a niche market audience." The September issue, meanwhile, features a Vanity Fair-esque gatefold of the French football team photographed on a movie set.
JIM SHI