Harper's Bazaar UK's Change of Face

(LONDON) The British edition of Harper's Bazaar has finally adopted the fashion title's international logo-its second go-around in two years. To commemorate the new logo, Bazaar will debut it on the cover of the 400-page September issue, which will be out on Thursday and will be studded with 200 Swarovski crystals. "We wanted the first issue with the new logo to look as beautiful as possible," said publishing director Tess Macleod-Smith, who noted that teaming up with Swarovski has allowed the title to achieve "a dramatic visual presence on the newsstand and provides consumers with the opportunity to purchase a unique edition of Harper's Bazaar." Hearst will publish 50,000 copies of the special issue, marking the first time a U.K. magazine has forayed into this cover approach. Under Glenda Bailey's watch, Harper's Bazaar in the U.S. has encrusted its December issues with Swarovski crystals for the last three years-though those issues were reserved for select VIPs.