The Scarf That Keeps On Giving

Hermès to reissue New Orleans pattern for charity
Thursday, April 13, 2006
(NEW YORK) To do their part in the rebuilding efforts in New Orleans, Hermès is utilizing one of its most iconic accessories: the silk scarf. The brand is re-issuing its New Orleans scarf this May, originally created in 1996 to pay homage to the birth of jazz. Fashioned in three color palettes, the scarves feature over a dozen fine details, including the riverboat "Creole Queen," and the names of some renowned Bayou musicians: King Olivier, Zutty Singleton, and Kid Ory. Ten percent of proceeds from the $320 scarf-available at Hermès boutiques and at Hermès.com-will benefit City Park, the 1,500-acre recreational area that serves the entire New Orleans region. When Katrina hit, ninety percent of the privately funded park was flooded, destroying lagoons, a Botanical Garden, an art museum, and a 2.5-mile miniature train ride.
JIM SHI