Herve Leger by Max Azria
2008 September 8
Herve Leger by Max Azria - New York Spring 2009
(NEW YORK) Now in its second season on the New York runway, Hervé Léger by Max Azria took the bandage dress and pushed forward. Aside from the iconic cinched mini, this season brought forth innovative fabrics, geometric color blocking and leather. A beaded one-shoulder minidress glistened on the runway, much to the delight of Azria’s usual star studded front row - which this time included Kate Mara, Joy Bryant, Maria Sharapova, Lou Doillon and Michelle Trachtenberg. This season brought along the introduction of swimwear, an apt move for a brand associated with sexy.