2007 September 7

Max Azria - Mercedes-Benz Fashion Week Spring 2008

Max Azria Spring 2008 Max Azria Spring 2008
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(NEW YORK) Lubov and Max Azria’s show was a notch more refined than the other youthful label they design, BCBG, but the pretty dip-dyed satin dresses were too repetitive and more experimentation and variety with the launch of the eponymous label would have been a welcome treat. The platform sandals, neutral handbags, belted coats, and light sweater tops did not provide much distraction. but Azria knows his customer, and his soft, lingerie-inspired femininity has won him a solid socialite following, proved by the impressive front-row line-up of beauties-Ivanka Trump, Zani Gugelmann, and Fabiola Beracasa, to name a few. The refined interpretation of the boudoir theme visible in the spaghetti straps, low waists, lingerie details, and the candlelit setting will probably be a hit with this chic crowd.