Pat McGrath Launches First Product in Paris

by Eddie Roche

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Legendary makeup artist Pat McGrath launched her first product, Gold 001, in Paris today at Jardins des Tuileries. Patrick Demarchelier, Eva Chen, Hailey Baldwin, Bella Hadid, Stella Maxwell, Kris Jenner, Sasha Luss, Lily Donaldson, Imaan Hammam, Isabeli Fontana, and Cindy Bruna were a few of her VIP friends on hand to support her new venture. McGrath (and her team of elves) also used her makeup superpowers today to give gold-inspired makeovers to the regular ol’ public in Paris who happened to be around.

The product will be out in a limited edition run of 1,000 and will be usable to accentuate eyes, lips, and skin. First debuting at the Prada Spring 2016 show in Milan recently, her pal Kim Kardashian also used it in when she shot for Violet Grey. The product will be available later this month at patmcgrath.com. As for the price…that’s under wraps for now. 

https://www.youtube.com/watch?v=WpQMS1GJ-_Q

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