2011 February 10
Could Tilda Swinton Be St. John's New Muse?
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(NEW YORK) It’s in with the new and out with the old at St. John. For his first Fashion Week showing, creative director George Sharp steered clear of fussy and opted for casual—at least as casual as can be expected of the fifty year old brand once known for little suits with gold buttons. Favoring classic American sportswear, Sharp churned out one easy-to-swap separate after another. There were flannel wide leg pants and pencil skirts, zip front cover-ups, and cashmere v-necks. There were white satin tees tucked in long flannel skirts and nonchalant knit dresses retailing for $695 in every color a girl could hope for—camel, granite, and burgundy. “I love the idea of effortless chic like Tilda Swinton turning up at things and she’s wearing a shirt and a long skirt but it’s dead easy,” shared Sharp, who is staying right on trend with the season’s wearable wardrobing. Retailers were swarming the event in numbers, all nodding their head in approval. The talk seemed to center around two things: the Bordeaux satin jumpsuit modeled by Alek Wek and St. John’s first jewelry collection by Neville Ward featuring edgy layered chains made of semi-precious stones, horn, and crystal. Sharp’s message this season was loud and clear. As he said during the presentation, “St. John should be the new go-to brand for the modern woman who wants sophistication without trying too hard. We’re not just good at one thing anymore.”