2011 April 11

Scooping Stefani Greenfield's Theodora & Callum

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Stefani Greenfield Stefani Greenfield
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 After founding Scoop in the mid-nineties, Stefani Greenfield has transitioned from curating hip, on-trend and always-wearable contemp lines for the retail success story to launching a beachy accessories line of her own featuring Stuart Weitzman-produced shoes. Greenfield's partner at Theodora & Callum, Desiree Gruber, has impressive industry chops of her own, as founder and president of Full Picture and co-creater and exec producer of Project Runway. Gruber has also played a huge part in the phenomenal success of Victoria's Secret, and lent a guiding hand to Heidi Klum's career. The duo first introduced Theodora & Callum during NYFW in September, and they're currently debuting the first collection of prettily patterned accessories at NYC's toniest retailers.  

What's the story behind Theodora & Callum?
Stefani Greenfield: We wanted to do nothing concerning clothing, and instead to do everything that brings your clothes to life. Scarves are huge for us, and we're also obsessed with wearable art jewelry and prints. It's for the woman who wants to make a statement, but not in a "notice-me" kind of way. The collection is not only about places we've gone, but also about places we've dreamt about. Pamela Fiori, the former editor of Town & Country, wrote a book on Capri, filled with pictures of George Hamilton and his then-wife Alana in the late 1960s and early 1970s. Life was more free and you weren't restricted the way the world is confining now. There was color everywhere, and everyone had a bronze glow.

So how many scarves are in your closet?
Hundreds. I never go anywhere without one. I lie on the beach with a pareo spread on the sand. With the larger ones in our collection you could throw it over a table for a summer barbecue.

How is Theodora & Callum different from Scoop?
Scoop was a beautiful 13-year journey; my partner Uzi Ben-Abraham and I launched the store in 1996. Theodora & Callum is just different, not better or worse. It's very focused on a vision, and it's controllable. When you have a big retail business, you can't be everywhere all the time. I named my new company My Next Act [launched in 2008] because I never really had a plan in my life.

What might the next next act be?
We're definitely going to take our prints and put them on caftans and bathing suits. It's true beach dressing.

If you could transport to one beach anywhere in the world where would you be?
It's the place I meditate on whenever I'm feeling stressed. I would go to Panormos beach in Mykonos, Greece, at the end of the day when the beach is pretty empty and take this long walk. There's this little house at the end of the beach. It's almost like you're walking into heaven.


2011 April 11

Let Naeem Entertain You!

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The Expert Tells All! The Expert Tells All!
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Designer Naeem Khan entertains us with more secrets on throwing the perfect event in your own home.

 

Don't Be Afraid! "I have a dinner at home almost twice a week, which I find not many people do in New York. People are intimidated by entertaining—It's not casual anymore."

 

Make 'em Mingle! "You should know how to weave the party. Make sure the drinks are served and the mood is joyous."

 

Stock Up on Wine! "It becomes the conversation."

 

Make It Personal! "Linda Fargo, my wife and I had an 87th birthday party for Iris Apfel. It was about her kitschy style. Linda had her glasses made into cardboard, and we put a pair on every plate. Iris had told me she had never had a birthday party, and I was kind of shocked. We need to take care of such icons. I come from India, where elders are super important. Iris had tears in her eyes with every toast."


2011 April 11

Joyeux Anniversaire to Alessandra Ambrosio

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Happy Birthday to Alessandra! Happy Birthday to Alessandra!
Photo Via Getty Images
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Hard to believe it, but Alessandra Ambrosio turns thirty today! The Brazilian beauty celebrated in Vegas over the weekend at the Marquee nightclub at The Cosmopolitan. Fellow Aries Marc Jacobs and Anna Dello Russo also turned a year older this past Saturday. Enjoy it, loves. 



2011 April 11

Shot of The Daily: The Brodericks En Famille

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Little James Wilke is Growing Up! Little James Wilke is Growing Up!
Photo Via Patrick McMullan
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Matthew Broderick and Sarah Jessica Parker took their 8 year-old-son James Wilke to the opening of Catch Me If You Can on Broadway last night. SJP looks fab in an off-white double georgette cap sleeve sheath dress from her pal Oscar de la Renta's Pre-Fall 2011 collection. 


2011 April 11

Look of The Daily: Anne Hathaway in Gucci

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Anne Hathaway in Gucci Anne Hathaway in Gucci
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Aside from the deliberate-and-somewhat-random-use-of-eyeglasses-on-the-carpet trend, there was a lot to like about Anne Hathaway's look for the Hollywood premiere of Rio at Grauman's Chinese Theatre on Sunday. She wore one of those fringe dresses by Gucci; it worked. Now click through the Gallery for a close-up of the specs, and leave your comments in the Comments. Please! 

 

 


2011 April 11

Getting To Know You...Anna Zeman of Alex and Eli

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Anna Zeman, Aja Singer Anna Zeman, Aja Singer
Anna Zeman, Aja Singer
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We all know Alex and Eli  designers Anna Zeman and Aja Singer as a duo, but who are they really? Fill out our silly questionnaire, darlings.  

 

Name: Anna Zeman

Age: 28

Birthplace: Seattle

Current abode: New York

 

 

Hours you sleep: "5.5"

Street of choice: "Street of dreams..."

Word: "Nefarious"

Drink: "Harvey Wallbanger."

Favorite room: "My own bedroom."

Vegetable: "Sweet potato." 

Favorite recent magazine article: "NY Mag's feature on "The Apartment-- A History of Vertical Living.'"

iPad application? "I'm a Gilt City junkie!"

Show tune: "The Phantom of the Opera"

Communication tool: "iPhone, clearly."

Hydration: "Smart Water"

Intern: "Alex."

Facebook visitation schedule: "I check it up to three times a day, via my phone."

Allergy: "None."

Coffee order: "Bold drip with 3/4" of soy milk, a splash of half and half, 1.5 Sweet and Lows, sprinkled with nutmeg."

Exercise: "Running and spin."

Bread: "Baguette." 

First fashion show experience: "Rodarte."

Greatest expenditure: "My education."

Escape plan: "Making millions."

How often do you drive? "Once or twice a year."

Illicit crush: "Woody Allen."

What makes you jealous? "People who are more disciplined than I am."

Monthly dry cleaning bill: "A lot."

Mode of transportation: "The subway"

Please list as many TiVo-ed or DVR-ed shows: "I don't own a television. Netflix only!"

 

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