2012 February 23
Billy Farrell Agency, left; Mario Testino, right View Gallery
As Natalia Vodianova proves handily in her new campaign for Stuart Weitzman, the rest of the look comes secondary to footwear. The brand’s SVP of global communications Susan Duffy explains.
What’s the story behind this campaign?
We signed with a new ad agency in the fall, Lipman, because they’re known for their memorable campaigns with luxury brands.
Why Mario Testino as the photographer?
He doesn’t need any explanation! He used black and white to make a statement through eye-catching simplicity, and captured the emotion of Stuart Weitzman—the brand’s sexiness in a chic and timeless way.
Why did you choose Natalia?
She’s a fabulous, beautiful person with approachable beauty. Women of all ages can relate to her. I love that she has three kids, is 34 years old, and established in her career.
How did it come together?
The campaign was shot at White Space in London, where Mario often shoots. It was the easiest, and quickest, shoot I’ve ever worked on. The call time was 7 a.m., and at 3 p.m. Mario called it a wrap. Then we had lunch! It was shot with natural light through the windowpanes. We shot videos, too.
And the result?
I like to call it a ‘cleansing breath’ of a campaign. The black and white distinguishes it from other ads.
Why isn’t she wearing much clothing?
We wanted to focus on the shoes, quite honestly!
What’s Weitzman’s role in Milan?
Behind America, our second largest market is Italy. Our level of style, at the entry price point, is internationally appealing!
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