2010 May 26

When Mulberry Meets Glastonbury

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EUGENE MIM/PatrickMcMullan.com
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England’s revered Glastonbury festival is exactly one month away---but for those New York types stuck stateside for the big event, Brit brand Mulberry put on a mini version last night on the roof of Milk Studios, complete with tents, wellies, and music by the likes of Chairlift and Mano de Dios. The occasion? The launch of photographer Venetia Dearden’s new book, Glastonbury: Another Stage, the product of her many, many years in attendance at the famously muddy music festival. “I’ve been going to the festival since I was about 8 years old,” she said. “I’ve had some really epic moments. You’ve got strippers, you’ve got clowns, you’ve got yogis…there’s this guy named Rory who goes every year and wears the same jumper every year and people pin things on it.” For Mulberry creative director Emma Hill, the atmosphere’s the draw. “It tends to be sort of this big blur—you’re just like staggering around in your wellies! Sure, some people are there to see the Rolling Stones or whatever, but certainly most of the people in this exhibit are just there for, you know, ‘love peace and mud’!” she laughed, pointing out the parties servers, who sported wellies and tees with the slogan. But the real question was: can you take your precious Mulberry gear with you to Glastonbury? “I think you should wear Mulberry wherever you want. True luxury and true modernity is not really caring about things.” Did you hear that, darlings? Take your Alexa bag to the mud. Emma approves!

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