2010 August 30

Welcome, Monocle

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Monocle Magazine opened its first New York store today at 535 Hudson Street. The magazine dabbled in stores a few years ago when it opened a pop-up shop in London that was so wildly successful that it developed permanent locations in Los Angeles, Tokyo, London, and Hong Kong. This new quaint storefront on Hudson adheres to the magazine's clean black and white design format in a small red-brick building. EIC Tyler Brûlé explained, "It was a running debate as to whether we should be up, down, east, or west, but our little store on Hudson Street is the perfect complement to our other locations." Expect to find more of the avant-garde and international collaborations that are featured in their publication and online: Porter bags from Japan, Commes des Garcons for the Hinoki fragrance and candle, or a Skeppshult bike from Sweden.

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