2010 August 2

Vuitton Can't Buy Happiness?

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The Virgin Mary, by Francesco De Molfetta The Virgin Mary, by Francesco De Molfetta
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Didn't we always know Louis Vuitton operated on a higher level? Italian artist Francesco De Molfetta created this logo-emblazoned statue of the Virgin Mary for a biennial exhibition of sacred art in Abruzzo, although he's not exactly declaring the divinity of the revered Marc Jacobs-helmed brand. De Molfetta describes the work as "[denouncing] a society based on the cult of appearance through the use of a brand that represents the search for ephemeral happiness.” We'll concede that logo-mania may be a bit out of hand---but denouncing Vuitton? Sounds like blasphemy to Chic.

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