2010 November 19

UNICEF Watching by Gucci

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Gucci's UNICEF watch Gucci's UNICEF watch
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Just in time for the holidays, of course, Gucci is introducing its “U-Play” timepiece along with a $70,000 to benefit UNICEF’s “Schools for Africa” initiative. The limited edition watch features an interchangeable bezel and bracelet decked out in silver Guccissima leather. “I visited Malawi with UNICEF at the end of last year and saw the very difficult situation children face,” said the brand's creative director Frida Giannini. Since 2005, Gucci has donated over 9 million dollars---and counting---to the organization. THE DETAILS: $750, Gucci stores and gucci.com.

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