2010 July 1

Under the Ferragamo Stars

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Dree Hemingway in Ferragamo, Massimiliano Giornetti Dree Hemingway in Ferragamo, Massimiliano Giornetti
BILLY FARRELL / PatrickMcMullan.com
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(NEW YORK) “There’s a pool here, right? I don’t smell chlorine,” one reveler observed Wednesday night during the launch for Ferragamo’s new pillar fragrance, Attimo, poolside at The Standard. Guests breathed in the evening’s aromatic scent and campaign model Dree Hemingway motioned towards the drained pool filled with flowers, a Bronson van Wyck creation. “It’s covered with glass, so I can’t take a dip tonight!” she smiled. “I actually did wear my bikini." The model revealed a bandeau top underneath her shimmering Ferragamo frock. “It’s a secret suit; you can’t tell that I’m wearing one. I’m undercover!” Friends including Giovanna Ferragamo, Massimiliano Giornetti, Agyness Deyn, and Stefano Tonchi left their suits at home, but stepped out in full force for the summer soiree.

As the night continued, Ferragamo and Giornetti (who flew in especially for the occasion) showed no signs of slowing. “I love pool parties. Really, any party with such a cool, inspiring crowd is fantastic.” declared Giornetti, and Ferragamo agreed. “I must say, I am always excited whenever I come here," she said. "I just landed last night and I leave in 48 hours, so I am enjoying every second. When I walked in tonight, I couldn’t believe my eyes!” Giornetti nodded and explained, “The name of the perfume means, ‘the instant, the moment,” and this is a perfect energy for that.” Is Mr. Giornetti a spontaneous gentleman? He didn’t miss a beat. “Oh yes, very much. I am very open and very friendly.”

Upstairs on the roof, guests cooled off by the breeze and indulged in Nutella-filled cookies. Models and mere mortals alike sipped champagne and lounged languidly on oversized waterbeds. “I am dreaming of my summer holiday, which is in August,” Giornetti revealed. “There’s a lot of work, but no matter, it’s okay!” Hemingway, however, has a holiday right around the corner. “I’m going with my father, his girlfriend and a few of my friends on a boat around the Italian Riviera for the Fourth of July. I’m looking forward to being in my pajamas and not worrying about a thing.” Once the disco ball drops, that is a sure indication that the fête will rage on into the night. Downstairs, Deyn danced to “Girls Just Wanna Have Fun" while Vladimir Restoin-Roitfeld shook it to the sounds of “Beat It.” The dance floor eventually cleared and then it was off...to the Boom Boom!


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