2011 February 25

The Insiders’ Milan: Santa Maria Novella

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Yes, there is a location on Lafayette Street in New York, but like with so many things—Prada, Prada, and Prada—the goodies from Santa Maria Novella are so much more fun to score in Italia. The farmaceutica, founded in Florence in 1612, has some of the luxest herbs, cosmetics, lozenges, and other various potions on the market. Ideal for gifting. Fun fact: their all-natural deodorant is a fashionette savior on these long, sweaty days tussling with a hectic schedule. THE DETAILS: Corso Magenta 22, Milan, 02 805 3695.

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