2010 October 11

The Frames of Life

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Looks like Giorgio Armani and team are taking the "of life" portion of their new glasses collection, Frames of Life, pretty seriously. After a lovely print campaign, the brand launched giorgioarmani-framesoflife.com, an interactive online project that allows users to create their own personalized video or photo album---using Armani-approved moments (get it? Frames? Frames?) and plenty of the specs---that they can then share via social media. Voila!

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