2011 January 18

Sports 101: Fashion Week v. the Superbowl

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Following the Jets' triumphant win, our sports expert Adam Brecht is one happy perfume publicist. As we try to divide our attentions between the Super Bowl and the rapidly-encroaching Fashion Week, we need behavioral guidance. 

"Fashion Week: Do get a seat inches from the runway.  Don't pound the brew, paint your face green and yell, J-E-T-S!
Super Bowl: Do get a seat on the 50-yard line. Don't use your Vertu to order bass from that place in St. Barth's.
Fashion Week: Do engage the paparazzi outside Lincoln Center.  Don't wear a helmet, cleats and mouth guard. 
Super Bowl: Do run with your teammates onto the field.  Don't bring a double-snap messenger bag. 

Fashion Week: Do hold a press conference backstage after your runway show.  Don't talk about being knocked unconscious by an opponent.
Super Bowl: Do hold a press conference in the locker room post-game.  Don't discuss 'a return to lighthearted romanticism.'
Until next time!"



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