2010 October 29

Snob Central

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Snob magazine Snob magazine
Neil Rasmus/ Billy Farrell Agency
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What is Snob? It’s an extremely well-written, well-executed, well-art-directed magazine---that only those fluent in Russian can read. But they have budgets and direction, thanks to the intellectual billionaire owner Mikhail Prokhorov, and last night the Moscow-based folks at the magazine hosted a big U.S. launch party in Nicole Kidman’s apartment building. The bash featured everything you’d expect from a Russian party: good food (fresh salmon station and lobster salads), plenty of premium booze, and not, one, not two, but four performances, including one by lovely jazz great Cassandra Wilson.

“The editorial staff has produced both a beautiful publication and a vibrant website, utilizing the best of old and new forms of media,” said an excited Prokhorov. The project’s supporters included Francesco Clemente, Olya Thompson, Alex Soldier, Yvonne Force Villareal, Anton Ginzburg, and a fresh-from-Moscow Aliona Doletskaya. “I’m on a whirlwind trip,” she told us. “I’m leaving tomorrow, unfortunately.” But the former Vogue empress has a big project in the works. Also standing out among all the Russians? Sasha Pivovarova, who was still pondering her Halloween costume. “What can I do with pair of white wings,” she wondered. “Can I be a McQueen angel?”

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