2010 April 21

Shanghai, CK-Style

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(SHANGHAI) Francisco Costa, Italo Zucchelli and Kevin Carrigan joined forces in Shanghai on Friday night for the first Calvin Klein multibrand runway show since 1994. About 70 runway models from four continents presented the Fall 2010 collections of Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans at a landmark cotton factory in Shanghai. Celebrities Eva Mendes, soccer star Hidetoshi Nakata, actor Ethan Ruan, actress Lim Soo Jung, actor Liu Ye and model Du Juan watched front row as leading Chinese model Liu Wen made the final exit in a red ck Calvin Klein dress.

Directly afterwards, Nakata, current face of Calvin Klein Underwear, hosted the global launch party for Calvin Klein X Underwear in the cavernous space next door - 20 foot  video screens showed the X advertising commercial while 20 Underwear models were elevated on bright red scissor lifts high above the crowd. Mendes and Nakata held court in a VIP area while Liu Wen and Ethan Ruan danced on the table to DJ Stretch Armstrong's music and Ethan signed autographs for his many fans. Costa, Carrigan and Zucchelli toasted the show's success with Chinese boy band Super VC. 'Where next?' Costa grinned, "I'm ready."

It was a busy week for Mendes in Shanghai---she was shot for the cover of China's Modern Weekly and was honored (along with Costa) at an exclusive dinner by Vogue China Editorial Director Angelica Cheung the night previously at the Kee Club, a members-only boite housed in a 1921 mansion.

The brand celebrated it's 100th store opening in China this year and opens a Calvin Klein Collection boutique at the upscale mall Plaza 66 next month, just in time for the Expo in Shanghai.



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