2012 November 30

Sergio Says! Musings From Cosmo (and Beyond...)

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OMG! Sergio and pals have caught Bieber Fever. Clearly. OMG! Sergio and pals have caught Bieber Fever. Clearly.
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Facebook's kickass woman in charge, Justin Bieber (fangirls galore), and Bloody Marys midday: Joanna Coles' assistant Sergio Kletnoy encountered 'em all in a week's span. Shocked? Not us! Jealous? Pretty much!

Monday
Thanksgiving feels like a year ago, doesn’t it? Being away from Cosmo for five days made absolutely no difference in my life. I should have felt relaxed and recharged, but that wasn’t in the cards. Not only did I have to schlep to Sheepshead Bay in Brooklyn to spend Turkey Day with the family—two and a half hours each way—I also had to go to Yonkers to visit my Russian BFF Alla and her family. I continued to binge eat and occupy myself with things other than Epic Sex, Text Fighting, and Rebound Sex (just a few recent coverlines from this month’s Cosmo). Back at work, I felt sleepy all day (must have been all that tryptophan I consumed over the holiday). The only thing that kept me awake was Kylie Minogue and her brilliant new coffee table book, Kylie Fashion, with a forward by the French fashion god, Jean Paul Gaultier. The book is truly a masterpiece, a celebration of KM’s 25 years in the biz. I touched it, kissed it, and had all kinds of NSFW thoughts about it, glued to those iconic images of the Australian pop princess. I know, I know, there’s no one who could ever compare to Madonna as far as standing at the forefront of fashion, style and breaking boundaries, but Ms. Minogue comes a not-so-distant second. The book will be out in the U.S. next year, and trust me, you want it, need it and got to have it in your life! 

Tuesday
Party planning is a skill that I mastered years ago, when in my previous career I co-produced World Music Awards, the most fabulous and extravagant awards show on the planet. In the five years I worked on the show, I organized every single detail for so many performers and their appearances on the show, including Michael Jackson, Beyonce, Celine Dion, Kanye West, Whitney Houston and Rihanna. Every year, the show moved from city to city—Monte Carlo to Las Vegas to London to Los Angeles—I was there every step of the way. So when THE BOSS asks me to help with organizing Cosmo events, I just put on my party hat and get the job done with my eyes closed. Plan a Cosmo 100 lunch at Michael’s for JoCo and the likes of SJP and DvF? No problemo! A holiday party for the staff? Sure thing! An off the record Q&A with Sheryl Sandberg, one of the most powerful women in the world? Done without even blinking an eye. And that’s exactly what took place today, Facebook’s leading lady took over Hearst for an intimate Q&A with JoCo. Obviously I cannot reveal a thing, as this was a **totally off the record**, no tweeting, cameras or press allowed type of a situation. But you’ll be able to read all about Sheryl in her upcoming book, Lean In: Women, Work, and the Will to Lead out in March. THE BOSS’ tete-a-tete with Sheryl (yeah, we're on a first name basis) was the hottest ticket in town. You won’t believe the big names I had turn away at the door. Too bad. Sad face. But trust me when I say that me and every Hearst executive, employee and guest were pinching ourselves as we got to hear firsthand the innerworkings of one of the most powerful companies on the planet, and the fascinating woman who helps run it. We heart Facebook.  

Wednesday
Mass hysteria! Screaming! Crying! Fainting! Those were just a few of the highlights of the Justin Bieber concert, with special guests The Wanted and Cosmo’s January cover girl, Carly Rae Jepsen. I brought up the average age of the close to 20,000 attendees to 12.3 years old. My BFF Courtney and Moda Operandi’s Danielle Prescod came along; both were dying with excitement. Danielle also happens to be the biggest Bieber fan in the world. Oh, and did I mention that I got her a meet-and-greet with her favorite heartthrob earlier that day? (She was practically shoved out of the photo by a bunch of 8 and 10-year-olds, but hey, she was one of the lucky few.) I had a blast—I danced, I screamed, I cried like I was going through puberty all over again.

Thursday
Drinks with Sheryl Sandberg’s right-hand-gal at Landmarc, for my fave bloody mary in the city. This is the one time when it’s totally appropriate to have a bloody in the middle of the day. She and I are masterminding our big switcharoo: I’ll work with Sheryl for a week, she’ll take on JoCo. Fingers crossed! (Hit ‘Like’ if you support that idea!) P.S. Mark, I got my favorite Raf Simons hoodie ready to go! See you in the Valley! 

Friday
Obsessed: “Cloud Aura” by England’s synthpop darling Charli XCX & Brooke Candy; the Sia-penned “Glowing” by my fave new artist of the year, Nikki Williams; “Down On Life” by Sweden’s newest pop obsession Elliphant; “Cherry” by Portland’s electronic band Chromatics; “Warrior” by London-based singer-songwriter Queen Of Hearts and Ellie Goulding’s latest pop masterpiece “Figure 8”. Have a great weekend; catch you next week! Until then follow me on Twitter at @SergioKletnoy...



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