2013 July 12

Selena Gomez Launches First Collection For Adidas NEO Label

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On Tuesday, Selena Gomez launched her first fashion collection for adidas NEO Label in Berlin. The 20-year-old Gomez has been one of the faces of the brand since 2012, highlighting its innovative, fun, and teen-focused attitude. Inspired by Selena’s love for music and style, the Fall collection launches on July 30th and the Winter collection will be released later this year. Adidas NEO Label Selena Gomez Collection is sold in NEO stores as well as Kohls.com and Kohl’s department stores. “I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a ‘rock chic’ theme and it’s confident, rebellious, and fun," said Gomez. Looks like rebellion is a theme the actress and singer has been keen on exploring having recently played a co-ed robber in Harmony Korine's Spring Breakers. Rock on Miss Gomez!

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