2010 June 11
RYAN MCCUNE/PatrickMcMullan.com View Gallery
(NEW YORK) “Out of all things, fragrance is the most personal thing I create,” shared Michael Kors as he was inducted into the Hall of Fame last night during the 38th annual FiFi Awards at the Downtown Armory. Linda Wells presented the award to her longtime friend, who shows no signs of slowing even after 30 years in the industry. “Fashion is not for sissies,” the designer warned the crowd of over one thousand.
Guests munched on yellow-tomato bruschetta and indulged in designer-themed refreshments like the citrusy “YSL Cocktail.” The Pepto pink overhead lighting illuminated the popcorn centerpieces, but the honorees declined to snack during the ceremony. “Of course, I had to wear a really awkward dress to walk up these stairs,” lamented the bravely-dressed presenter Kim Kardashian as she took the stage. “But I made it!” Kardashian admitted to being “smothered in her own perfume” while presenting Best Packaging of the Year, Men’s Popular Appeal, to Yves Rocher North America Inc. for the Comme une Evidence fragrance.
Leelee Sobieski bestowed Bath & Body Works with the Retailer of the Year award. The company, which also received honors for the P.S I Love You perfume, was cheered on by a lively group of supporters. Thankfully for Usher, there were no shrieking tweens in the audience. “It’s good to be greeted by applause instead of screams!” laughed the Male Celebrity Fragrance of the Year winner. “I love being famous for being worn on the skin of so many beautiful women and fabulous gentlemen.”
As the night wore on, Estée Lauder Group President John Demsey accepted the Fragrance of the Year, Unique Boutique award on behalf of Tom Ford’s White Suede. The most enthusiastic presenter? FiFi newbie Randy Jackson. “Dude, man, I love it!" he enthused. "The dog likes to smell good!”
THE COMPLETE LIST OF WINNERS...
Male Celebrity Fragrance of the Year: Usher
Retailer of the Year: Bath & Body Works
FiFi Hall of Fame Award: Michael Kors
Fragrance of the Year, Men’s Luxe: Tom Ford Grey Vetiver — The Estée Lauder Cos. Inc.
Fragrance of the Year, Women’s Popular Appeal: Halle by Halle Berry — Coty
Fragrance of the Year, Women’s Luxe: Lola Marc Jacobs — Coty Prestige
Fragrance of the Year, Men’s Popular Appeal: Seduction in Black, Antonio Banderas — Puig USA Inc.
Fragrance of the Year, Women’s Nouveau Niche: Bond No. 9 Astor Place — Bond No. 9 New York
Fragrance of the Year, Men’s Nouveau Niche: Bond No. 9 Brooklyn — Bond No. 9 New York
Fragrance of the Year, Women’s Private Label/Direct Sell: Love Rocks — Victoria’s Secret
Fragrance of the Year, Men’s Private Label/Direct Sell: Patrick Dempsey 2 — Avon Products Inc.
Fragrance of the Year, Unique Boutique: Tom Ford White Suede (unisex/women’s) — The Estée Lauder Cos. Inc.
Fragrance Hall of Fame: ck one — Calvin Klein Cosmetics/Coty Prestige
Fragrance of the Year, Bath and Body: Couture Couture by Juicy Couture — Elizabeth Arden
Best Packaging of the Year — Women’s Popular Appeal: Bath & Body Works Signature Collection P.S. I Love You EDT — Bath & Body Works
Best Packaging of the Year, Women’s Prestige: Life Threads Collection: Silver, Gold, Platinum — La Prairie
Best Packaging of the Year, Men’s Popular Appeal: Comme une Evidence — Yves Rocher North America Inc.
Best Packaging of the Year, Men’s Prestige: John Varvatos Artisan — Beauté Prestige International
Best Women’s Media Campaign: Chanel No.5 “No.5: Train de nuit” — Chanel
Best Men’s Media Campaign: ck one “We Are One” — Calvin Klein Cosmetics, Coty Prestige
Best Interior Scent Collection: Scentbug Diffuser — Slatkin & Co./Limited Brands Inc.
Perfume Extraordinaire: Firmenich
Editorial Excellence in Scent features: Allure, Elle, elle.com
Technological Breakthrough, Packaging Technology & Delivery Systems: Victorinox Swiss Unlimited rubber bottle — Victorinox Swiss Army
Technological Breakthrough, Fragrance Creation & Formulation: Miriad 2.0 — Givaudan Fragrances Corp.
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