2012 October 2

Saint Laurent's Online Facelift

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Hedi Slimane Hedi Slimane
Patrick McMullan
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The excitement has been building for the past week over Saint Laurent's web facelift and today is the big day. While this isn't exactly an occasion calling for an early alarm, Hedi Slimane is making moves for the French fashion house. First came a controversial name change, followed by a modern new logo, then Slimane's first ad campaign, and finally the day has come for an online overhaul. As the fashion world waits with baited breath, the homepage for ysl.com mesmerizes with animal print animations, which will soon transition to an e-commerce site. And so the waiting game begins...



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