Rebel With A Cause

2010 February 3

Sam Edelman SS 2010 Ad
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Sam Edelman's new pinup-esque SS 2010 ads, shot by Kelly Klein, are the talk of Tinsel Town. It appears Charlotte Kemp Muhl will be to Sam Edelman what Kate Moss was to Calvin Klein. The scantily clad girlfriend of Sean Lennon will be featured in every major fashion glossy wearing a sassy new pair of Edelman’s and little else. "It really represents the whimsy, spirit, and uniqueness of the brand,” says Edelman. “With Kelly’s photos we break the rules in contemporary fashion footwear. This campaign will open everyone’s eyes to the huge potential of our brand.”