2010 March 22

Paradise Cucinelli

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Brunello Cucinelli Brunello Cucinelli
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Rebecca Mead journeys into Brunello Cucinelli’s “cashmere utopia" in her latest New Yorker piece, “The Prince of Solomeo." As if we needed any more reasons to adore the philosophy-quoting cashmere roi! While there are scads of glorious moments from the 8-page spread, behold a few of our favorites…


“[Cucinelli] has enacted a peculiar fantasy of beneficent feudalism, with himself as the enlightened overlord, and the residents, many of them his employees, as the appreciative underlings.”


“He built a new soccer stadium in a neighboring village and he and a few middle-aged friends from childhood play on its manicured turf at least twice a week, running around in Nike tracksuits and cashmere neck warmers, before repairing to a restaurant in a converted castle for spaghetti all’amatriciana and cigars.”


“Cucinelli is fifty-six, but, apart from the graying stubble on his chin, he more closely resembled a provincial schoolboy who had squeezed into his mismatched, almost outgrown Sunday best for an excursion to the big city.”


“Cucinelli told me, ‘You have to take care of the mind with studies, the soul with prayer, and then your body.’ He added, ‘And of course you have to like bread and olive oil.’”


“I have Socrates, Seneca, Aristotle, and Marcus Aurelius, and now Obama. I sit in front of the fire and talk to them.”-On his collection of busts of great thinkers


“For many years, the residents of Solomeo also performed a Passion play every Easter, in which Cucinelli was invariably cast as Jesus, and Frederica [Cucinelli] took the role of Mary Magdalene.”


“I would like to make a profit using ethics, dignity, and morals. I don’t know if I’ll be able to, but I’m trying. Of course, I believe in a form of capitalism. I would just like it to be slightly more human.”

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