2010 September 12

Moonshine and Rock and Roll

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Jeremy Piven and John Varvatos Jeremy Piven and John Varvatos
CLINT SPAULDING/CHANCE YEH/PatrickMcMullan.com
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(NEW YORK) At John Varvatos' Bowery boutique---otherwise known as the former home of iconic rock venue CBGB---the names were dropping last night to ring in the designer’s 10 years creating clothes. Sponsored by the launch of Original Moonshine Whiskey, the crowd was rocking out to live sets from rotating rock bands all night long. Chris Brown, Mike Meyers, Serena Williams (hey, isn’t it still the US Open?), Rachael Ray, and Jeremy Piven were just a few of the names that dropped by to give their best wishes. "I love Varvatos stuff because he is so into rock and roll and celebrates that casual vibe that rockers have," said the Entourage actor. "I’m actually wearing Varvatos right now, and it’s not like he’s paying me to be here---he probably doesn’t even want me here---I just really like his stuff!"
ELIZABETH LANDERS



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