Daily Front Row

2010 March 24

Model Must-Have

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Milla Jovovich, shot by Helena Christensen
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For the fourth limited-edition handbag collaboration that Tommy Hilfiger has done to benefit Breast Health International (past collaborators include Carla Bruni), the designer enlisted not one but two supers to help him out. Actress and model Milla Jovovich has been dubbed the ambassador for the program, posing in the campaign, but the photos themselves were shot by another beauty: Helena Christensen, who was the project's ambassador in 2009. The bag will launch in April, retailing for $300 at the Tommy Hilfiger Fifth Avenue Flagship in New York and select Tommy Hilfiger specialty stores globally with 50% of the proceeds going to Fund for Living, an ongoing global campaign initiated by Breast Health International to support those diagnosed with breast cancer.