2011 April 27

Jessica Alba for Piaget

Comments | | Print

Jessica Alba for Piaget Jessica Alba for Piaget
Patrick Demarchelier
View Gallery

Swiss jewelry brand Piaget has tapped Jessica Alba as the new ambassador for its Possession collection. The campaign, photographed by Patrick Demarchelier and styled by Brad Goreski, includes six images showcasing a different side of the actress' personality. Interestingly enough, the campaign will not bow in books—instead, it was created exclusively as an online initiative. Effective today, the full shoot is available on Piaget's Facebook page, while behind-the-scenes video is already up on YouTube. Directional! Check out the photos in our Gallery. 

The Fix

Shauna Brook

Shauna Brook Joins Ermenegildo Zegna Group As SVP of Marketing and Communications

The Ermenegildo Zegna Group has a new marketing maven on deck...

Read More »


Knight, Sting, Hardy

Under 'Locke' And Key: Tom Hardy Plays It Anything But Safe

You may not even recognize the star of Steven Knight’s latest...

Read More »


Joshua Sanders Fluoro Green Trifoglio Embroidered Lace-Up Sneakers

DayGlo Delight

WHAT: Joshua Sanders Fluoro Green Trifoglio Embroidered Lace...

Read More »