2011 April 27

Jessica Alba for Piaget

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Jessica Alba for Piaget Jessica Alba for Piaget
Patrick Demarchelier
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Swiss jewelry brand Piaget has tapped Jessica Alba as the new ambassador for its Possession collection. The campaign, photographed by Patrick Demarchelier and styled by Brad Goreski, includes six images showcasing a different side of the actress' personality. Interestingly enough, the campaign will not bow in books—instead, it was created exclusively as an online initiative. Effective today, the full shoot is available on Piaget's Facebook page, while behind-the-scenes video is already up on YouTube. Directional! Check out the photos in our Gallery. 

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