2013 April 22

Sneak Peek At The Gucci Documentary

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James Franco at The Tribeca Film Festival Last Night James Franco at The Tribeca Film Festival Last Night
Patrick McMullan
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James Franco doesn't rest for a second, so it's not such a shocker that he's produced a documentary, The Director, which premiered last night at The Tribeca Film Festival. It's about Gucci's very own Frida Giannini and the "story behind the logo." Franco's been fronting Gucci campaigns since 2008, so he's chummy with the typically press-shy Giannini. "I didn't expect a life like this," Giannini remarks in the trailer. Color us intrigued. 

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