2013 October 3

Have You Spotted #girlsingantrugger Yet?

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Columbine Smille Columbine Smille
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It's no secret that the ladies love Gant Rugger. The brand picked this up when they opened their Bleecker Street shop and girls were buying out all of their small and x-small shirts to get the "boyfriend" look. They created a hashtag #girlsingantrugger encouraging their female fans to use the tag when posting pictures of themselves online wearing Gant. Now they've asked blogger and new muse Columbine Smille to collaborate on a photo shoot interpreting her own looks for #girlsingantrugger. They invited her to the Stockholm home of Gant creative director Christopher Bastin and gave her free access to their Fall/Winter collection with photographer Tobias Lundqvist there to capture it all. #how #did #it #turn #out? Check out Smille's #girlsingantrugger adventure on Twitter and Instagram.

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