2013 October 17

Vanessa Traina and Morgan Wendelborn's Perfect Apartment

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We weren't sure what to expect when we were invited to the opening of THE APARTMENT on Soho's Greene Street last night, but color us impressed. THE APARTMENT is a stunning space that looks like, well, an apartment, but everything is for sale (even the bathtub!). The new retail space was curated by Vanessa Traina and Morgan Wendelborn along with set designer Carl Sprague. The trio brought out an impressive list of friends including Alexander Wang, Lazaro Hernandez, Jack McCollough, Joseph Altuzarra, Kate Young, Joanna Hillman, Anne Christensen, Sally Singer, Stefano Tonchi, Reed Krakoff, and Zachary Lynd for flowing Louis Roederer champagne to toast the new place. The space will change on a seasonal basis and includes everything from furniture to fashion spread out through a dining room, kitchen, living room, bedroom, and closet. THE APARTMENT plans to host events such as lectures, workshops, screenings, and dinners starting this month. Not in Manhattan any time soon? THELINE.com is selling everything in the place.

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