2010 August 10

Franco, At It Again

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Soap at MoCA Soap at MoCA
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As if we needed another reason to love James Franco (we didn't). The actor has somehow managed to carve out his own niche as equal parts heartthrob and brainiac (See: playing a stoner in Pineapple Express and Allen Ginsberg in Howl; this "trailer" for Super Sad True Love Story, by his professor at Columbia, Gary Shteyngart; that cameo on General Hospital?). His latest "project" is just as hilarious: Soap at MoCA, a magazine conceived by Franco for the Museum of Contemporary Art in Los Angeles, is as much dishy soap rag as modern art project. If only we could get an entire subscription...
THE DETAILS: Soap at MoCA, $9.99, www.mocastore.org

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