2011 April 1

Fashion's "New Guard," in hi.DEFF

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Annabel Tollman and Justine Harman Annabel Tollman and Justine Harman
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The Jane was filled with a fashionable flock of young talent with burgeoning careers in every niche and nook of the industry on Wednesday evening. Just another night at the Jane? Non! It was the launch event of hi.DEFF, a "digitial entertainment fashion force" for the new guard of fashion. The nametags might have been the first giveaway, and the stylish togs donned by the crowd mingling by the fireplace was another indicator of the day jobs held by this chic coterie. Founded by friends Justine Harman, assistant editor at People.com and PeopleStyleWatch.com, Lindsay Niggeman, account manager at Thrillist and Lizzie Rosenberg, associate merchandiser at J.Crew, hi.DEFF is all about taking profesh relationships and making the face-to-face connections among today's whippersnappers and tomorrow's gamerunners of fashion. The fabulous turnout for hi.DEFF's inaugeral event included Wall Street Journal's Rachel Dodes, WWD's Rachel Strugatz, celeb stylist and eBay Fashion spokesperson Annabel Tollman, Charlotte Cowles of New York's "The Cut," – and Leandra Medina, aka "The Man Repeller," bedecked in a fab black Mongolian fur vest. Chic chatted with co-founder Justine Harman about how hi.DEFF got cobbled together (in a Google doc!), the story behind the lovely NARS goodies and much more! 

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