2010 April 21
Even More Genius Correspondence! A Hamptons Creed!
We love this publicist, we really do. Behold the most entertaining pitch---well, aside from this---we've read all day!
How old were you when you got your first summer share in the Hamptons? Most likely you were under 250, the age at which CREED (www.creedboutique.com) is enjoying this distinctively New York rite of passage. But we were looking for the perfect location---a converted bank.
The summer share of the CREED brand, founded in 1760, is Saks Fifth Avenue, 1 Hampton Road at the intersection of Main Street in Southampton, across from the Golden Pear Cafe and next to the 1708 House hotel. Our neighbors? We're not going to drop names (Barbara Walters).
CREED's roommates are a collection of luxury fragrance brands with whom there are occasional rivalries and competitions. Paris-based CREED has a full share and will be there all summer (and beyond) with an assortment picked from our more than 40 fragrances for men and women.
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