2010 September 10

Correspondence We Actually Received: Totes from Hell Edition

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i Love My Muff i Love My Muff
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We're all for product innovation, but we won't be requesting these samples...


If you are looking for a fun, new fashion week must have product to feature in The Daily during NYFW this is it! i Love My Muff, a new line of bold products that provides daily love and care for down there, is participating in the Henri Bendel's  Fashion Night out event where the products are sold. Guests will receive a free gift and i Love My Muff Tote bag.  They are also providing products to the Lorick show gift bag during NYFW.   
 I think you will find the concept a refreshing one that is bold, unique and most of all fun. The packaging is tasteful and creative and the line of lotions, sprays, and washes are all natural and handmade and perfect for models rushing between shows as well as busy editors, fashionistas.  
I have attached a press kit to provide you with further information on the brand and products.  I can also have some products sent to you if you would prefer.
Thank you for your consideration.

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