2010 March 5
Claudia Schiffer to Brides-to-be: Drink Dom!
For all the brides-to-be out there looking for the perfect beverage, look no further. Dom Pérignon is launching into the bridal market with Dom Pérignon Wedding: 12 bottles of Dom Pérignon Vintage 2000 along with a white lacquered box for one more bottle of Dom. The 13th bottle comes with a silver label, which can be personalized with the bride and groom’s name and wedding date--inspired by the 1981 wedding of Prince Charles and Lady Diana Spencer (click Gallery for the original label). It's hard for us to argue with champers in any situation, but the face of the new campaign can only help: Claudia Schiffer, shot for the ads by Karl Lagerfeld. The ads will start appearing in early summer bridal books, but Chic has an extra treat for vous: this video of the supermodel hawking the bubbly. Cheers!
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