2013 February 28

Gucci Gets Salma Hayek and Beyonce to Chime In

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Frida Giannini Frida Giannini
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During the TEDXWomen luncheon today in California, Salma Hayek Pinault announced CHIME FOR CHANGE, a new campaign founded by Gucci, to raise money and awareness for girl's and women's empowerment. The co-founders of the campaign, along with Hayek Pinault, are Gucci's Frida Giannini and Beyoncé Knowles-Carter, who also appear in the manifesto film. Watch this vid to learn more about what the ladies are up to. Then, spread the chime! 



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