2012 December 17

Donna Karan Atelier: In A Very App-y Mood!

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Celebrity Dressing 2.0 Celebrity Dressing 2.0
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You know DKNY PR Girl from that (in)famous Twitter account, but this year chez Donna Karan is kicking their social media up a notch. The brand is launching the Donna Karan Atelier app "Celebrity Dressing 2.0" alongside New York-based social media agency We Are Social. Ever wanted to be a fly on the wall (or tapis rouge backdrop...green room, as the case may be) for awards season and experience the design and production process? From celebrity fittings to the red carpet, 'Like' DKNY on Facebook and tweet using #DonnaKaranAtelier to join the brand on their digital journey.

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