2010 June 18

Carry That Cartier

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Fernanda Motta for Cartier Fernanda Motta for Cartier
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When Cartier decided to relaunch its scarlet messenger bag, the Marcello de Cartier, the brand employed an unusual marketing strategy. Cartier sent photographer Denis Dailleux to sunny Brazil with local super Fernanda Motta. Together, the two hit the beach, ate at local cafes, and ambled along the streets of Rio de Janeiro with Cartier products in tow. Motta, who is now spending more and more time in Gotham, is right in her element.

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