2012 September 25

Campaign Watch: Saint Laurent Paris

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Saint Laurent Saint Laurent
Hedi Slimane
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Ooooh la la! The debut of Saint Laurent Paris is less than a week away, but we've got another looky at Hedi Slimane's first ad campaign to keep us occupied while we wait. It shouldn't come as much of a shocker that Slimane photographed the campaign himself in his signature black and white. Look for the full campaign to roll out in December, and head over to Hedi's online diary in the interim for dozens and dozens of pictures of young people smoking and touching their heads. 

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