2010 November 19

Burberry's Facebook Domination: 3 Million and Counting

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Christopher Bailey's thank-you note Christopher Bailey's thank-you note
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Mon dieu! Obviously Burberry's efforts in the social media sphere are working, because yesterday, the brand announced that it has reached a record 3 million (3,061,474 at current count) fans on Facebook. Christopher Bailey designed this card to commmemorate the occasion, and Joanna Shields, Facebook EMEA's vice president, weighed in with the following: “Burberry is producing its own original content, in fact Burberry is no longer just a fashion company---today they are a thriving media enterprise. Burberry is now the most widely followed fashion brand on Facebook...Burberry is building its brand not simply by broadcasting and advertising to them, but by creating new media experiences for them.”  Not bad, guys.

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