Daily Front Row

2012 November 30

At The Top (Of The Empire State Building) With Maybelline

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Last night we took a stroll down Maybelline Way, high atop the Empire State Building, to enjoy both the landmark building and the number one selling makeup brand. "This building is the ultimate representation of hope, dreams, accomplishments, and aspirations, which is also what Maybelline stands for," said Ali Goldstein, VP of marketing at Maybelline. "It represents the New York state of mind. It's about the young girl who comes to NYC to discover herself." What did we discover on the 80th floor? A newsstand, a hot dog vendor, and Dylan's Candy Bar pop-up, for starters! A little bit further down May' Way, past street signs like "Color Show Alley", we explored the Color Sensation flower shop and a Master Duo Eye Studio for a sneak peek at the 2013 beauty innovations including Instant Age Rewind Lifter Foundation, Instant Age Perfector Powder, Instant Age Eraser Dark Spot Corrector, Color Sensational Vivids Lipstick, Color Sensational Color Whisper Lipstick, Color Tattoo Metals Eye Shadow Liner, Eye Studio Master Duo Eyeliner, Rocket Mascara, and Clean Express Make-up Remover. (Phew!) Next stop on the Maybelline "elevator"? Picture perfect complexions, tinted pouts, and lashes for days!