2011 February 9

All About Aritzia

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Aritzia's Wilfred Collection, F/W 2010 Aritzia's Wilfred Collection, F/W 2010
Courtesy of Aritzia
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Oh, Canada! You've given us Linda Evangelista, Degrassi and delicious maple syrup. This May, the second east coast outpost of 26-year-old Canadian boutique Aritzia will bring a dash of Canadian style to some prime downtown real estate on the corner of Spring and Broadway. West coast dwellers, Chicagoans and those willing to trek to Short Hills, NJ have been acquainted with the brand for a few years. Yesterday, Chic got a sneak peek at Aritzia's "Shop Before the Shop" event, and it wasn't the bubbly or the macarons that made us drool. In addition to labels like Marc by Marc, J Brand and See by Chloe, Aritzia's eight in-house collections run the gamut. Pick from perfect cargos and hoodies in the Pacific Northwest-inspired TNA line to stylish work frocks from T.Babaton. "Aritizia really values the type of woman who's not trying to hard," senior product developer Natasha Wells told Chic. Gotham girls will flock to the Moveable Feast line, which made its debut with a Fall/Winter 2010 collection and has lots of moody neutrals, pops of cream and raw edges in store for Spring/Summer 2011. Check out last season's runway show to get the gist of Aritzia's assortment, and start spring cleaning your closet to make room for nubby knits a notch above American Apparel and some frothy sheer blouses in shades of seafoam and coral.

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