Daily Front Row

2010 November 22

Alice + Olivia's Celeb-Driven Toy Drive

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Stacey Bendet
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(NEW YORK) Alice + Olivia, which spent the summer caravaning around the country in an Airstream trailer, has come up with another inventive way to engage its customers during the holiday season. The brand has parnered with Baby Buggy to hold a month-long drive to benefit families in need. All five Alice + Olivia retail stores will be colleting books, toys, and diapers while offering discounts on product to those who donate.  

The project will officially kick off on December 6, where Alice + Olivia founder Stacey Bendet will host a cocktail party at L.A.'s Soho House. The host committee includes Ali Larter, Ashlee Simpson, Elizabeth Moss, Crystal Lourd, Jenni Kayne, Minka Kelly, Kourtney Kardashian, Busy Phillips, Mary Alice Haney, Michelle Trachtenberg, and more. Each guest is asked to bring a donation. The drive will remain open through December 31 at all Alice + Olivia freestanding retail locations in Manhattan, Greenwich, Southampton, Malibu, and Los Angeles, all of which have a Baby Buggy theme, complete with vintage carriages. "As a mom to Eloise and a second on the way, I have the most incredible respect for everything Baby Buggy does for moms in need," said Bendet, who is expecting her next child a few weeks after Fashion Week. "We are hoping that our partnership brings lots of smiles to families throughout the holiday season."
ASHLEY BAKER