2010 November 22

Alice + Olivia's Celeb-Driven Toy Drive

Comments | | Print

Stacey Bendet Stacey Bendet
PatrickMcMullan.com
View Gallery

(NEW YORK) Alice + Olivia, which spent the summer caravaning around the country in an Airstream trailer, has come up with another inventive way to engage its customers during the holiday season. The brand has parnered with Baby Buggy to hold a month-long drive to benefit families in need. All five Alice + Olivia retail stores will be colleting books, toys, and diapers while offering discounts on product to those who donate.  

The project will officially kick off on December 6, where Alice + Olivia founder Stacey Bendet will host a cocktail party at L.A.'s Soho House. The host committee includes Ali Larter, Ashlee Simpson, Elizabeth Moss, Crystal Lourd, Jenni Kayne, Minka Kelly, Kourtney Kardashian, Busy Phillips, Mary Alice Haney, Michelle Trachtenberg, and more. Each guest is asked to bring a donation. The drive will remain open through December 31 at all Alice + Olivia freestanding retail locations in Manhattan, Greenwich, Southampton, Malibu, and Los Angeles, all of which have a Baby Buggy theme, complete with vintage carriages. "As a mom to Eloise and a second on the way, I have the most incredible respect for everything Baby Buggy does for moms in need," said Bendet, who is expecting her next child a few weeks after Fashion Week. "We are hoping that our partnership brings lots of smiles to families throughout the holiday season."
ASHLEY BAKER



The Fix

Grace Cox, Gayoung Ahn, Sarah Conlon, Danielle Ortiz, Joelle Samaha, Natali Collado, Peter Do, Talisa Almonte, and Sarah Angel

FIT's Annual Showdown: Which Students Made It To The Runway?

Each year it's a Glee-worthy spectacle as FIT students flock...

Read More »

Scene

Knight, Sting, Hardy

Under 'Locke' And Key: Tom Hardy Plays It Anything But Safe

You may not even recognize the star of Steven Knight’s latest...

Read More »

Obsessions

Sophia Webster for J. Crew Penelope Pumps

Happy Feet

WHAT: Sophia Webster for J. Crew Penelope Pumps...WHY: The latest...

Read More »