2012 December 3

Adieu to News Corp.'s The Daily

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Rupert Murdoch pulls the plug on his News Corp. The Daily Rupert Murdoch pulls the plug on his News Corp. The Daily
Patrick McMullan
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Quelle surprise! This morning, News Corp. issued an R.I.P. of a press release about the shuttering of (the other) The Daily, that iPad-exclusive media outlet that launched in February 2011. "Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term," Rupert Murdoch said in a company statement. Expect the title's brand and staff to get somewhat integrated to The New York Post. A silver lining to the situation: less confusion in terms of titles, non? Your original The Daily is still going strong!

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