Daily Front Row

2010 April 14

A Masterful Design Director

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“Some photographers more than others create the kinds of stories that lend themselves to a narrative. Often in the case of W, many of the images are a bit more abstracted in order to have much deeper engagement between the reader and the experience and what we’re trying to say.”—Former W Design Director Edward Leida. Watch the clip to see Leida discuss his role at the magazine and melding the typography and headlines with the nature of the photograph.