2011 April 8

A Charming E-Zine

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The first issue of quarterly The first issue of quarterly
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Charm and Chain, your one-stop-shop for jewelry both fine and costume, has just launched an online magazine called quarterly. Chic caught up with Charm and Chain founder, Ali Galgano, for the scoop. "Creating editorial content for shoppers is what everyone in retail is buzzing about right now," said Galgano. "A magazine is a fantastic opportunity for us to showcase the wide range of styles that we carry, provide a stronger voice to our brand, and to illustrate the transformative power of jewelry in the expression of a modern woman's personal style." What does this delicious e-zine have to offer? "Our magazine includes several sections: trend pages that showcase the Charm & Chain jewelry with current (and wearable) runway trends, a styling page designed by yours truly (but stay tuned for future guest appearances), a featured designer Q&A, a "Charm & Chain Obsessions" page (aka the pieces I can't bear to sell), and a final "Last Look" page featuring an exquisite item that calls for a stand-alone mention," explained Galgano. As for the aforementioned guest appearances, names are kept under lock and key, but be sure Galgano has big plans up her sleeve. "We will have a different designer contribute each quarter," she shared. "And we're excited to soon incorporate a 'Tastemaker's Picks' page where renowned editors and style influencers will list their favorite pieces sold on Charm & Chain."



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