2012 December 14

2(X)ist Pops Up In Times Square

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2(X)ist Times Square Pop Up 2(X)ist Times Square Pop Up
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That holiday wish to see buff men donning solely skivvies? Yep, it came true last night at 2(X)ist's pop-up shop. In an effort to give back to the community, the men's lifestyle brand is donating 100 percent of profits from pop-up sales to the American Red Cross in Greater New York to aid in Sandy relief. The shop features curated selections from the brand's holiday collection and signature essentials from underwear to tees and watches. In case you missed the man candy last night, you still have a chance to pick up some derriere-perfecting underwear through December 24th at 1411 Broadway in Times Square. Forewarning: the men are not for sale. 



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